PPC and Conversion Optimisation in Ireland
PPC and conversion optimisation is remote work: a specialist or small team audits and rebuilds the parts of your paid search that lose money. The work covers account structure, keyword and match-type strategy, negative keyword lists, ad copy and extensions, landing page alignment, tracking setup, and the experiments that follow. A typical project starts with read-only access to Google Ads and Analytics, a written audit, then a build phase where campaigns are restructured and conversion tracking is repaired. The customer supplies brand guidelines, offer details, and access; the specialist supplies the plan, the implementation, and a report that ties spend to enquiries. Post your task and describe what you need. You can browse provider profiles and contact them directly. Your task stays open for 30 days. Providers registered in this category can see it. Posting a task on ShamFix costs nothing today.
What shapes the price of ppc and conversion optimisation
- Pricing follows the shape of the engagement.
- A fixed project suits a defined audit and rebuild: you agree a set of campaigns, a landing page set, and a tracking fix, and the price covers that scope.
- Hourly suits diagnostic work or a short burst of experiments.
- A retainer suits ongoing management, where the specialist reviews search terms, adjusts bids, refreshes ad copy, and reports monthly.
- Scope creep is the main risk.
- Extra landing pages, new markets, additional languages, or a migration to a different analytics stack all add work.
- Ask what is included in the quoted figure and what is billed separately: platform access setup, creative production, copywriting, development hours for tracking, and reporting beyond a single dashboard.
- Travel is not a factor because the work is remote.
How long ppc and conversion optimisation takes
A PPC and conversion optimisation project runs in stages. Discovery and audit usually take one to two weeks, depending on how much historical data exists and how many campaigns are live. The build phase, where campaigns are restructured and tracking is fixed, commonly takes two to four weeks. The experiment phase runs alongside or after the build and can last four to eight weeks before results are stable enough to judge. Reporting is monthly. A full rebuild from audit to a settled account often lands between six and twelve weeks. Timelines shift if you need new landing pages built, if tracking depends on a developer, or if approval rounds slow the copy. Agree a start date and a review date before work begins.
What to ask before you hire
- 01Ask what is in and out of the quoted scope.
- 02Ask how many revision rounds are included for ad copy and landing page recommendations, and what happens after those rounds.
- 03Ask who owns the result: the account, the ad copy, the landing page files, and the tracking configuration.
- 04Ask how access is handed over.
- 05If the specialist builds campaigns inside your account, ownership is usually straightforward.
- 06If they build inside their own manager account, clarify how you get the data out and what happens at the end of the engagement.
- 07Ask which professional body this PPC and conversion optimisation provider is a member of.
- 08Ask for a sample report and a sample audit so you can see the level of detail before you commit.
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PPC and conversion optimisation questions people ask
What does a PPC audit actually cover?
A PPC audit reviews account structure, keyword and match-type choices, negative keyword lists, ad copy, extensions, landing page relevance, and conversion tracking. It also checks budget pacing, bid strategy, and search term reports for wasted spend. The output is usually a written document with prioritised fixes, not just a list of observations. Ask for a sample so you can judge the depth before you hire.
How do you decide between a fixed project and a retainer?
Choose a fixed project when the scope is clear: an audit, a rebuild, or a tracking fix. Choose a retainer when you want ongoing search term reviews, bid adjustments, ad copy refreshes, and monthly reporting. Many accounts start with a fixed project and move to a retainer once the structure is stable. Ask what the retainer includes and what counts as extra.
Who owns the ad account and the campaigns after the work?
Ownership depends on where the work is built. If campaigns are built inside your own Google Ads account, you retain ownership and the specialist works with delegated access. If they are built inside a manager account, clarify how you export data and what happens at the end of the engagement. Put this in writing before work starts.
How many rounds of ad copy revisions are normal?
Two to three rounds of revisions are common for ad copy and landing page recommendations. Beyond that, additional rounds are usually billed separately or treated as a new scope. Ask upfront how many rounds are included and what triggers an extra round, such as a change in offer, audience, or brand tone. Get the answer in the proposal.
What should I have ready before hiring someone for PPC and conversion optimisation in Ireland?
Gather read-only access to your Google Ads account, analytics, and website CMS, plus any existing tracking setup. Decide who on your side can approve changes to landing pages and tags. Ask which professional body they are a member of, and request examples of past campaigns in your sector. Your task stays open for 30 days. Providers registered in this category can see it.
How long before I see results from a rebuild?
Expect the first meaningful data four to eight weeks after the rebuild goes live. Conversion tracking fixes can show results sooner because they correct the measurement itself. Bid and budget changes need time to settle. Ask for a review date at the end of the build phase so you can judge progress against the original goals.
Need ppc and conversion optimisation in Ireland?
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