Paid Social Media Advertising Services in Ireland

How long paid social advertising takes

A paid social project usually runs in stages. The first stage is briefing and access: you share your goals, your brand assets, and admin access to the relevant ad accounts. The second stage is setup — campaign structure, audiences, creative, copy, and tracking. The third stage is launch and the first round of monitoring. The fourth stage is review and adjustment based on early data. For a straightforward single-platform campaign, setup can take a few days to a week, with the first meaningful results appearing over the following weeks. A multi-platform campaign with new creative and conversion tracking takes longer. Retainers run month to month, with a review point at the end of each cycle. Ask for the timeline in writing before work starts, and ask what could delay each stage — waiting on access, waiting on creative approval, or waiting on tracking to be installed are common causes.

What to ask before you hire

1. 01Ask what is included and what is excluded.
2. 02A clear answer names the platforms, the number of campaigns, the number of ad variations, and whether creative production, copywriting, and tracking setup are part of the fee.
3. 03Ask how many revisions are included and what counts as a revision.
4. 04Ask who owns the result: the ad account, the creative files, the audience data, and the pixel or conversion setup.
5. 05Ownership matters if you later change provider or bring the work in-house.
6. 06Ask how access is handed over.
7. 07You want admin access to your own ad accounts, not a situation where the provider holds the keys.
8. 08Ask how they report results and how often.
9. 09Ask which professional body they are a member of, and whether they have worked in your sector before.
10. 10Ask for a written scope, a timeline, and a single point of contact.